Where you sit on a commercial aircraft can determine if you survive an Research Paper

Where you sit on a commercial aircraft can determine if you survive an airplane crash - Research Paper Example Several studies have analyzed plane accidents in the past in an effort to find out which seats can be considered as being safe. Before any passenger tries to locate the safest seat while boarding a plane, it is important to take note of the realization basing on the past accidents that the ratio of a passenger dying in the event of a crash while using one of the top twenty five airlines considered to be the safest is 1 to 5.4 million (Noland 2). This implies that airlines have become safer and safer with time. It is also true that the chances of surviving while using airliners which have a history of crashing is placed at thirty percent. Considering the two facts above, basing of the statistics, the selection of a safer seat can improve your chances of surviving while travelling in commercial aircrafts in case of a ditch or a crash. Ditching refers to the situation where a plane is forced to land in a place that is not a runway. A good example of a ditch is the accident that took place in January 2009 in Hudson River involving a U. S Airways jet. In this accident, no fatalities were recorded. A crash on the other hand refers to the situation where a pilot is helpless hence has no control over the plane or an attempt by the pilot to ditch a plane misfires (Noland 1). The manufacturers of aircrafts, airline companies as well as Federal Aviation Administration have come up with quotes insisting that all seats are safe in a plane. Several studies have been conducted in relation to such quotes with most studies dismissing the quotes. One of such studies is the ‘Popular Mechanic’ magazine which analyzed data on airline crashes from 1971 and examined the seating positions of the survivors. According to its findings, the magazine concluded that in any airline, the safest seats are the rear seats located behind the wing (Noland 1). From the studies, it was observed that passengers sitting at the rear cabin had a forty percent chance of

Marketing Research Degree Essay Example | Topics and Well Written Essays - 2000 words

Marketing Research Degree - Essay Example On the other hand it is also important to have the knowledge of how to present the product in effective manner in order to reach the customer in an effective manner. With the changing business needs the new marketing techniques such as product differentiation, branding and advertising are also gaining immense importance. The successful product positioning and promotion is only possible if all the required information in this lieu is gathered and used in the right direction. In order to fulfill modern information needs, new information technologies have also been evolved. The information regarding the buyer preferences and behavior plays an important part in helping the management to take important decisions regarding the product such as pricing, promotion, competition etc. It is important for the company to establish a system in order to acquire a large amount of information for the marketing managers. "Competitive companies study their managers' information needs and design marketing information systems (MIS) to meets these needs. A marketing information system (MIS) consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision markers. To carry out their analysis, planning, implementation, and control responsibilities marketing managers need information about developments in the marketing environment. The role of the MIS is to assess the manager's information needs, develop the needed information, and distribute that information in a timely fashion, the information is developed through internal company records, marketing intelligence activities, marketing research, and marketing decision support analysis." (Kotler, 2000) In the case of Dairy Products Limited the MIS can play an important role in successfully marketing the new dessert which the company is planning to launch. An effective MIS will also help in enhancing the exposure level of the company from local market to national market. It is important for the company to design the MIS system in an effective manner. In most of the cases the companies lack information sophistication. Some of them collect a large amount of information but the data is not stored in a proper way to be handled easily. Without an effective marketing information system it will become impossible for the Dairy Products limited to reach to the desired customer. The MIS will help the company in understanding the customer's perception, taste, needs and desires regarding the new product. Without the proper MIS the investment in the production and innovation will not be of any use. "The MIS represent a cross between what managers think they need, what managers really need, and what is economically feasible." (Kotler, 2000) The MIS will provide support to the management in the areas of reduction of price risks, planning for an effective and cheap marketing strategy with technology assessment and development, particularly in evolving and popularizing food product offered by the company. An effective Marketing information system can help in the company in motivating distributors, retailers, and other intermediaries to pass along important intelligence. Through the components of MIS the Company will able to collect information regarding