Home Depot and Lowes Case Study Example | Topics and Well Written Essays - 2250 words

Home Depot and Lowes - Case Study ExampleThey were initi completelyy set up as a local hardware store but it turned out to be a nationwide chain of al-Qaida improvement stores. They serve to all the needs for complete home improvements like products from bathrooms to the storage rooms and paints to safes. Lowes store has approximately 216, 000 employees all over its stores.Home Depot was started in the year 1978 and is run currently in all 50 states of United States. They were initially a warehouse and then turned out as 1 of the Americas best home improvement retailers providing products from appliances to hard wares. They have approximately 209, 300 employees working with them through out their stores. Both these organizations provide all the home improvement products under one roof.Lowes and Home Depot have their own web settles for the customers to browse through and purchase products. They offer variety of facilities as an online shop. In the recent decade online shopping ha s create on of the most comfortable and preferred was of buying goods and services. The E-commerce times (2005) stated Online shopping has increased over last year because both youthful and experience Internet buyers are not only researching products and comparing prices online before making a purchase, but they are also finding good holiday discounts online, state Heather Dougherty, senior retail analyst, Nielsen//Net Ratings. It is important to keep the information and the content interesting so that there is a high inflow of new and existing customers to the site. There are few factors that are very essential for a website. The Gantt chart below represents the important aspects of a website from the Polls result of style 80, Australian web industry association. bully functionality 14.35%Site content 939.13%Meeting customers expectations 313.04%Search engine optimization 28.70%Good graphic design 28.70%Keeping content current 14.35%Professional presentation 28.70%User friendli ness 313.04%Security of site where apply eg credit cards, privacy 00%A study on the websites of the home improvement retailers Lowes and Home depot Lowes website Lowes has an exclusive website, www.lowes.com. The site is unanalyzable and neat which has its name and their caption which is Lets build something together. The focal point is the photo at the centre of the home page. The picture simply demonstrates the availability of all the home improvement products at the store. The picture has all the products required for a complete living providing a spacious atmosphere interpreting the availability of abject merchandises. The description below that states Campus kick off, which insists on the availability of all the home improvement products with them under one roof. The first glance of the site provides mind about the products available at the store, the offers at the store, quick link to other services and the service desk. The products in the site are separated according to t he departments and rooms. This helps in easy identification and selection of products. The page also helps customer choose products by the offers at the store and there are a lot of useable information about Lowes in the home page. The